The Sustainability Officer's Handbook
How to Emerge Greener and Stronger from the Recession
Businesses are being told from all sides that they should show their corporate responsibility and their commitment to future profits by "going green". But the advice usually comes without precise instructions about how to get there. Good resolutions can be easier to make than to put into effect! Not every business has environmental experts on staff - so what are they to do? The cost of hiring consultants can seem out of reach, particularly in these recessionary times when money is hard to come by.
The Sustainability Officer's Handbook is the resource that businesses need. Subtitled A Step-by-Step Guide to Helping Your Organization Become Sustainable, it is a comprehensive manual for managers about how to become green in an orderly, attainable way. It features user-friendly checklists that will guide managers to:
The checklists ensure that managers focus on the important tasks, ask the right questions, and make effective plans. Because every business faces its own sustainability challenges, a clear focus is kept on the need to measure costs and benefits so that only those steps are taken that will have real profit-making value to the business.
"It is useful to have the force of upper management on one's side. If the CEO of your organization communicates clearly that he or she is committed to sustainability, and that all employees should help you carry out audits and put plans into effect, you are more likely to experience the support of your co-workers. Ideally, the CEO will also agree that employees can earn bonuses or other incentives for successfully carrying out sustainability plans. Orders from on high, backed by compensation incentives, can be hugely motivational, and this strategy is something that you should suggest to your CEO."
The Sustainability Officer's Handbook, page 6
"The old saying If it is not measured, it won't be managed is as true for sustainability as it is for any other activity. All corporations need information about matters that are important to their success. Financial information has typically been the single most important concern for managers under the business-as-usual approach, and the economic performance of your corporation remains a matter of key importance under the sustainability approach. But the corporation's environmental and social performance are just as important. If your corporation is going to pursue sustainability, you will have to introduce concrete ways to measure your success in all areas."
The Sustainability Officer's Handbook, page 12
The Sustainability Officer's Handbook, page 41
The Sustainability Officer's Handbook, page 119
Biodiversity and business: the economics of nature